Wednesday, 21 January 2015

Introduction

Our new unit for the second semester is titled 'Beauty and the Brand'. We are going to be focussing on beauty makeup and branding; why brands choose to present themselves in a certain way, what their heritage is and who their target audience is.

We are to choose a brand of our own to focus on and create our own looks for that brand, that match our chosen brand, in the form of advertisements that they would actually use.

I'm extremely excited for this unit, as products and brands are one of my favourite things to research. I am looking forward to the challenge of creating 5 different looks and making them look like actual adverts for my chosen brand. Beauty makeup is all about perfection, and unlike the makeup we've done previously, I am looking forward to challenging myself to make sure my makeup application is absolutely flawless.

(Source: www.footluxe.com. Image by Unknown)
Reference:
Fleurs d'Ete Chanel Makeup Collection n.d. photograph, viewed 21 January 2015, <http://www.footluxe.com/must-have-summer-fleurs-dete-chanel-makeup-collection/fleurs-dete-chanel-makeup-collection-02/>. 

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